Displaying headlines from rdfs/index.rdf

Gunning for Google: MSN Reveals Paid Search Plans
MarketingVox reports:MSN officially announced that it is planning to launch a test version of a keyword bid management platform - MSN Keywords - in October, reports ClickZ. The pilot program will be limited to 500 marketers, by invitation only. The...

Google Tests Longer AdWords Description
MarketingVox reports:According to a post on ThreadWatch (via Search Engine Lowdown) an email invitation from Google offers selected AdWords beta testers the opportunity to use up to 200 characters in the description field - up from the current limit of...

FTC Charges Seven Companies for Affiliate Spam
Ken Magill reports:The Federal Trade Commission (FTC) has charged seven companies with violating anti-porn provisions of the CAN-SPAM Act as a result of activity by their marketing affiliates, the commission announced yesterday. Though the seven firms didn't e-mail consumers directly,...

eMarketer: Fear Not the Cookie Monster
MarketingVox reports:According to eMarketer's just-released The Cookie Report, web advertisers and publishers must convince internet users of the benefits of cookies, which vast numbers of users are reported to regularly delete; unless consumers are convinced not to do so, the...

Third-Party Cookies Crumble For E-tailers
Enid Burns reports:Companies would do wisely to use first-party instead of third-party cookies, according to findings from Coremetrics research. The company revealed findings from its LIVEmark Index, a service that provides benchmark performance tracking for over 110 online retail brands....

News Corp. To Acquire Intermix
Ken Magill reports:Rupert Murdoch's News Corp. has demonstrated the seriousness of its commitment to digital media by reaching a deal to buy Intermix Media Inc. for $580 million in cash. At the same time, Intermix announced it has exercised its...